What is Market Research?

Market Research is a comprehensive process for preparing an integrated business plan to launch a new product or service in the market.

This process includes several key elements:

1- Identifying target consumer markets and profiling them.

2- Developing a comprehensive marketing plan for the new product/service.

3- Developing a sales strategy.

4- Gathering all necessary data and information to build an executable plan in reality.

Market Research

In other words, Market Research aims to prepare a comprehensive roadmap for a successful launch of the new product, by understanding the target market and identifying appropriate marketing and sales strategies.

It is a crucial process to ensure the success of the new product in the market and achieve business goals.

What You'll Get from Market Entry Research

1- Customer Objectives Identification:

Products cannot be everything to everyone, so it's important to accurately identify targeted customer segments.

Understanding the characteristics and needs of the ideal customer ensures that marketing and sales efforts are directed toward attracting this segment more effectively.

2- Identifying Purchasing Barriers:

Exploring the fears and obstacles customers face when purchasing the product.

This helps understand the necessary product developments and marketing strategies to overcome these barriers and successfully complete the sale.

Overall, these elements in Market Entry Research help build an effective marketing strategy and business plan by focusing on meeting the needs of targeted customers and overcoming any barriers or fears that may hinder the purchasing process.

This, in turn, enhances the chances of success for launching the new product in the market.

Importance of Conducting Marketing Research

Launching a New Product:

Launching a new product or targeting a new market undoubtedly involves significant risk. However, GTM research provides the necessary information and tools to mitigate these risks and significantly enhance the chances of success.